Overarching Campaign + Positioning
Category 1: Coats
Paid Concept (Prospecting)
Paid Concept (Retargetting)
Overarching Plug 'n Play (for use on HP.. social.. etc.)
Category 2: Holiday Outfits (later named "Comfy Dress Up" by leadership)
Paid Concept
Overarching Plug 'n Play (for use on HP.. social.. etc.)
Category 3: Black Friday
Paid Concept
Category 4: Gifting
Paid Concept:
Overarching Plug 'n Play (for use on HP.. social.. etc.)
Overarching Campaign + Positioning
Category 1: Trending Product
Filters & Sorting
Overarching Copy Direction + Positioning
Category 1: Pre-Holiday Coats
Paid Concepts:
Home Page Concepts:
Overarching Plug 'n Play (for use on HP.. social.. etc.)
Category 2: Holiday Campaign Launch
Paid Concept
Overarching Plug 'n Play (for use on HP.. social.. etc.)
Subcategory 1: Party
Paid Concept:
Overarching Plug 'n Play (for use on HP.. social.. etc.)
Subcategory 2: Chaletcore
Paid Concept
Overarching Plug 'n Play (for use on HP.. social.. etc.)
Subcategory 3: Gifting
Paid Concept
Overarching Plug 'n Play (for use on HP.. social.. etc.)
Filters & Sorting